Are 40% of your site visitors jumping ship?
Did you know that 40% of your website visitors will leave your site if it takes more than three seconds to load? Yikes. If you’ve worked hard to reach people and interest them, don’t let bad site speed prevent them from getting to your blog content or purchasing that item in their cart.
Speed of download and time to first byte are critical for a positive brand experience of your content. And no one is more focused on the tools for delivering speedy websites than Aristotle. We are at the forefront of this web performance movement, and when we combine that with our dutiful attention to usability and research, we are laser-focused on delivering the best online experience ever.
Create a Better User Experience
Why do so many people leave when they experience bad performance? Because it tells them that they don’t matter. If your website eats up their data, steals their time, and doesn’t put them first, why should they read your content or purchase your products? Great performance isn’t just about user experience, it’s about customer service. And it makes the browsing experience free from interruptions. If you want a high time-on-site rather than a high bounce rate, performance is the way to go.
Optimize Creative Assets for Speed
Visual content is taking over the internet, and your site probably has lots of gorgeous photography. That’s great, and you don’t have to sacrifice that in the name of download speed. Using new images formats like WebP and creating images versions for various device sizes, we can maintain the user experience of great site performance and still make sure your website will impress and inspire.
Tweak Technical Settings Behind the Scenes
Most of what makes great performance is hidden in the code of your site and in your server settings. It takes a web performance expert using industry-leading tools to set the right caching, time-to-first-byte, and asset loading settings. Our site speed team can optimize all your server-side technologies and code to ensure quick load time.
Perform Better in Search
Search performance also depends heavily on mobile web performance. Google frowns upon slow-loading pages, and poor performance and high bounce rates will have a very negative impact on your website’s search performance. This has a huge impact on how a user chooses which site to view and will most likely have an impact on the overall ranking of your website. To searchers, to search engines, and to customers, performance matters. Get your website up to speed so you can earn back that 40% of online traffic and revenue.
Are you ready for better results?
Every organization has unique online business challenges. Aristotle's strategists, designers, and developers can always find the right solution. Contact us to discuss how we can help.