Grow awareness with video campaigns
Driving online awareness is not getting any easier. The consumer’s attention is scattered and the media landscape is fragmented. Every brand is fighting for consumers’ undivided attention across devices. So what’s the solution?
Video. Digital video campaigns are a powerful, high-impact mechanism for reaching your target audience, growing awareness, and driving consideration. We can help you create videos and then do the marketing that makes those videos effective.
What makes great video content shareable?
Storytelling and how-to videos provide practical or emotional value to viewers in a much faster way than written content. Whether it’s regularly scheduled content geared around customers’ major passions or large scale videos that reach the masses at scale, compelling video content captures attention more than anything else.
Entertain and Engage
Making video advertising that people can skip -- unless they find the message interesting or entertaining -- is the best way to ensure an interested audience. With Google’s YouTube TrueView ads, you can put the power in the viewer’s hands, letting them choose what to watch while at the same time making sure your ads get mass reach and frequency so people see and remember you. Facebook ads don’t let you skip, but there are plenty of benefits there, too -- check out our Facebook video advertising for more information.
Targeted Video Campaigns
The reality is that 80% of brand videos get less than 10K views, and that’s not going to cut it. With a targeted video campaign optimized for views, you can beat that number and get the event, product, or brand awareness you need. We’ll optimize for the mobile viewer (most people watch video on their smartphone, not a desktop) so that you get the maximum views and clicks from your creative video campaign.
Are you ready for better results?
Every organization has unique online business challenges. Aristotle's strategists, designers, and developers can always find the right solution. Contact us to discuss how we can help.