After we delivered record-setting results in the previous year, Silver Dollar City sought to increase season pass ticket sales for the 2016 year with a digital media buy from November 2015 through April 2016.
We quickly and smartly expanded our online advertising program while integrating the campaign with social media and email to drive online ticket sales. With new targeting and a strategic channel portfolio, we increased awareness of the season pass offer to thousands of people.
In just 3 months, Silver Dollar City generated over $4 million in online revenue, showing an ROI of 52:1! These results topped the record for 2015 and set the stage for another successful season for Silver Dollar City.
Aristotle uses cutting-edge tech and their marketing expertise to deliver consistently strong ROI.Greg Craig, Silver Dollar City
Are you ready for better results?
Every organization has unique online business challenges. Aristotle's strategists, designers, and developers can always find the right solution. Contact us to discuss how we can help.