Seeking to raise awareness of San Jose as a destination for leisure and business travelers, Team San Jose engaged Aristotle to devise, create and produce a campaign to promote San Jose as the Happiest, Healthiest and Smartest City in the U.S.
San Jose and Aristotle launched the Happiest, Healthiest, Smartest campaign with an engaging, responsive landing page featuring three, two-minute videos highlighting each aspect of the well-rounded destination. Each video authentically highlights San Jose with sunny footage, enthusiastic people and great music.
San Jose garnered great buzz and paid media results from the Happiest, Healthiest, Smartest campaign including more than 3.8 million ad impressions, more than 442,000 video views and a very high YouTube View-thru-Rate of 25%.
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