Tips for Optimizing Your YouTube Video

If you have a few videos on your website, you have an advantage over your competitors that don’t have video on their sites. You might be surprised how significantly a video can increase your website search rank: One optimized video on one page can increase your search rank as much as 300% for that page.

YouTube is the second most popular search engine in the world – second only to Google. YouTube is owned by Google.  Therefore to engage visitors with better search returns, Google has continued to grow its blended search results by offering videos and images on the first page of search returns.  Below is a recent Google search for “How to bake a pie crust”.  Notice how many videos are at the top of the search return:

Search Returns with Videos

To begin benefitting from your videos and optimizing them start with a few basics when you are loading it to YouTube and when you place it on your site:

  1. Fabulous Thumbnail Image– Make sure the thumbnail image you choose for your video is interesting and colorful. I find that being creative and thoughtful with video thumbnails is one of the most under-utilized tricks in gaining traffic for videos.  Why does this technique benefit you?  Statistically, when one thumbnail image is more appealing than the image next to it, customers more often click on the video with the best image. And the more popular your video is, the more often it is inclined to be ranked well by Google.
  2. Keywords in Your Video Title– Determine the best keywords for your video title by looking at your most popular keywords for your topic.  If you don’t have a good tool, call me and I can help.  Google has a free Keyword Checker that will give you popularity figures for keywords.
  3. Full Description Text– Create a short paragraph description and include a link at the beginning and end of your description, giving viewers multiple chances to get back your website from YouTube.
  4. Relevant Tags – In the tags section, add your keywords again.
  5. Location Tagging – Once your video is uploaded, tag your business’s location. This allows your video to be uploaded to Google Maps and Google Places.
  6. Full Text in Captions and Subtitles – Take the extra time to add closed captions and subtitles.  This can be another useful way to add valuable text to your videos that will help you improve your search rank.
  7. Video Site Maps - You can easily submit a video sitemap through Google Webmaster Tools. Also make sure to have a robots.txt file that includes your XML and video sitemaps. The robots.txt file tells search engines what content to index within your site and can improve your ranking.

Video Content- Make a “How To” Video!

You may have noticed that the search that I performed earlier in this article for pie included the phrase “How to.” The DIY market is one of the fastest growing audiences in YouTube.  When you are planning your next video, consider making a “How To” video that is full of advice regarding your product, services or your industry.

Google’s algorithms are increasingly prioritizing websites with video, and especially YouTube videos.  So make sure you load your videos both on to your website and on YouTube. For more video strategies, call me or email me jpeper@aristotleinteractive.com.

If you need an affordable video audit to determine your next steps, contact Jennifer Peper jpeper@aristotleinteractive.com or call 501-291-6998 and our professional team of auditors will give you the custom insights you need to make 2019 successful.