5 Tips to Improve Your Facebook Engagement
Your organization is already on Facebook. But have you set up your page correctly for maximum engagement with your fans? You may think you have all the settings right, but small oversights can mean the difference between wasting your efforts or getting a high ROI for the time you spend posting on your page.
Here are five tips for setting up your page and posting updates the right way to get the most engagement.
1. Select a Call to Action
Every business needs a Facebook page, but not all businesses are the same. You can, of course, add different sections to your page, but one way to quickly direct fans and visitors to interact with you is by selecting a unique call to action that sits right next to the ‘Like’ button at the top of your page.
2. Verify Your Facebook Page
You’ve probably seen a little checkmark on some pages; it means that the pages have been verified. Verifying your Facebook page gives visitors confidence that this is the official page for your business and that there are real people waiting to assist them on the other side.
Verification is easy. In your settings area, simply click Page Verification, then “Verify this Page,” and enter a publicly listed phone number. You’ll get a call, and then Facebook will update your page with the checkmark. Simple!
3. Use the Correct Photo Size
You shouldn’t use just any photo for your posts. Your fans will view your page on multiple devices, and Facebook has determined the best photo dimensions that displays well on every screen. That size is 1,200×628 pixels.
If you don’t have Photoshop, you can easily check your image size by right-clicking, selecting Properties > Details, and looking for Dimensions. Mac users can do the same by clicking Get Info. The pixel dimensions of your image should be there.
If your image isn’t big enough, it will appear blurry online, and if it doesn’t have the correct dimensions, parts of the image may be cut off while being displayed in people’s feeds. Your photos should be beautiful and eye-catching anyway, so don’t let the picture’s power be diminished because of poor display.
4. Edit Your Headlines and Descriptions
When you post a link to a website, Facebook will display an automatic image and title for the page. But that doesn’t mean the title is the most engaging or interesting to your fans. Before you post, simply click on the title and rewrite it into something you think people would find interesting — this will definitely increase the number of people who read your post. If you need help writing a great headline, check out this free headline analyzer.
You can do the same thing with your link descriptions. Instead of a random excerpt from your linked site, write your own description that engages people’s attention and curiosity.
Remember: the headline’s job is to get people to click to your site, but your description needs to back up the headline by grabbing people’s attention.
5. Write Listicles
You’re reading a listicle (list+article) right now. You clicked because you wanted to know Facebook tips, but also because you could estimate how much of a commitment it was to read this article; you probably thought that five tips on a helpful subject wouldn’t take much time to read, and you were right. Listicles are a popular content format, and they often go viral for this exact same reason.If you’re looking for great content ideas to write on your blog and share on Facebook, listicles are a great place to start. If you’re a CVB, write about the four newest breweries in your city (there are probably at least four). If you’re a restaurant, tell people about the six favorite dishes your patrons love.
Pair great content with best-practice post formatting and a correctly set up page, and you’re on your way to achieving Facebook success.
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