Tourism is a $7.98 billion economy in Utah and it’s the Utah Office of Tourism’s job to keep it growing by promoting their state parks and vibrant cities to out-of-state travelers. But as late as 2013, when Jay Kinghorn was appointed as the office’s Director of Communications and Digital Strategy, they still didn’t have the online and mobile presence they needed to stay competitive in an increasingly digital world.
You probably already have a Facebook page, and you might even boost a post once in a while, but have you ever considered what Facebook advertising can do for you? Probably not. Today is the day to change that.
Your organization is already on Facebook. But have you set up your page correctly for maximum engagement with your fans? You may think you have all the settings right, but small oversights can mean the difference between wasting your efforts or getting a high ROI for the time you spend posting on your page.
You probably put a lot of effort into your Facebook page, but to get the best results from your efforts, you can’t just create shareable content and hope for the best.  In fact, getting the best results from your Facebook presence is more important than ever. Here are the metrics you need to know.
Google updates change the world of search all the time, and online marketers need to constantly adapt their strategies to stay on the forefront of change. Usually, these changes affect all online marketers, but sometimes only a specific vertical is hit. Two days ago, Google announced this layout as a permanent change, a new feature called Destinations on Google. This has a huge impact for DMO marketers.
It’s easy to spend countless hours choosing color palettes, fonts and other razzle-dazzle for your new website, but many clients treat one very important aspect as an afterthought: the writing. Everyone wants a sharp-looking website, but style without substance just falls flat. Need convincing? Here are four solid reasons to invest in professional copywriting for your website.
When a potential customer searches for your business online, she’ll see a plethora of information, all of which is helpful as she decides where to take her business. But there’s one Google search tool that increases online and foot traffic that you may not be using: Google Business View.
No matter how much SEO best practices change, one axiom always stays true: Useful, quality content is essential. It’s what keeps people on your site. However, you can’t bust your writing chops all over a page and just leave it there. Without some search-engine optimization, your carefully-crafted copy will be lost forever in the dark, inhospitable nether realms of the Internet, never to be seen again.