Aristotle acquired a Google Ad Grant to promote Bikes, Blues & BBQ with free advertising on Google. A Google Ad Grant can provide up to $10,000/month of free advertising in Google Search to promote a nonprofit organization.
Mark Zuckerberg rocked the social media landscape again this month with an announcement about changes in Facebook’s news feed algorithm.
Discover 2 important SEO changes in 2018 and find out how to master SEO for your business with 3 easy tips from Sarah Stashuk of Aristotle Inc.
Kentucky’s fall football campaign asks a simple question: “If you’re going to Kentucky to see your team play, why not explore some while you’re there?”
The internet is constantly changing, but the human brain is not. Here are 10 easy tricks to hijack the human brain, so you can rest for a couple million years.
Most marketers only focus on rational factors to reach 5% of the human brain. Try these 8 neuromarketing tricks to unlock your persuasive powers & maximize ROI.
Programmatic advertising promised to be the savior of results-hungry brands, delivering high ROI with real-time bidding and machine learning. However, programmatic is wrought with controversy due to ad fraud and concerns for brand safety. How can advertisers avoid brand suicide while reaping the rewards of the programmatic realm?
What are the secrets to successful new market entry with paid search advertising? Whether you’re a new business entering a market for the first time or an established brand-building awareness in a crowded space, chances are you’re struggling to increase your share of voice, establish your brand affinity, and determine the best mix for your marketing investment.
At the 2017 Google Partner Summit, I attended an amazing presentation on behavioral science by Maya Shankar. Here are my key takeaways from her presentation: 6 behavioral science tricks to instantly increase conversions.
Every year, Advertising Week is an opportunity to catch up on the latest and greatest trends in advertising and get a feel for the state of the industry. These are some key takeaways from the trip, and from what we can see, advertising is becoming more complicated than ever.