Web Content Management Tools

Keeping your website content fresh and up-to-date is one of the most important ways you can generate return visits to your site, drive traffic to desired “calls to action” and help your site perform well in search engines. 

From small to enterprise-level websites, Aristotle designs easy-to-use, cost-effective web site content management tools that give our clients the ablility to manage their own website content and messages. 

When should I consider a Web Content Management Tool (CMT)?   

• If you have frequently changing information on your site, a CMT will help you keep information updated or even rotate information off the site automatically.
• CMTs are cost effective because your own staff can make updates to the site even if they have little or no HTML programming experience.
• Your website’s performance in search engines will improve when the content on your site is updated frequently.  
  

What are the advantages of Aristotle’s Content Management Tools?

A password-protected web content management software tool provides staff members with no programming expertise the means to update content, change "calls to action" and even post graphics and photographs to the site.    

• Aristotle understands search engine performance and has built-in logic for superior results.    
• Our tools are custom-built to each client’s needs.  Aristotle builds every feature you need with a mind toward modular, phased expansion.    
• Aristotle’s successful 22-year background in software design and development means your site management tools are intuitive.  Our tools typically require less than 1 hour of training for your entire staff.  Just paste your text into the tool, choose where you want to place the text on the site, add a photo, click “Update” and your new content is live.

Will a Web Content Management Tool help me measure my customer’s interest?   

• Absolutely. A CMT designed for tracking will help you gain priceless insight into how your visitors interact with your site.   
• A tracking CMT allows you to track how unique domains used for offline advertising are driving customers to your site.   
• With a tracking CMT, you can see which pages are printed the most by your customers, which are “Sent to a Friend,” what terms are most searched for in your site search and learn quickly how to make changes in your site to match your customers' expectations.

Tracking and Reporting

Please see more about how Aristotle leads the industry in tracking and reporting and then contact us for more information on how an Aristotle Web Site Content Management tool can help you more effectively manage and market your website.